- Traditional Chinese Character(HanT):
橫向行銷
- Simplified Chinese Character(HanS):
横向行销
- Bopomofo(Mandarin Phonetic Symbols): ㄏㄥˊ ㄒㄧㄤˋ ㄒㄧㄥˊ ㄒㄧㄠ (ㄏㄒㄒㄒ)
- Bopomofo(Zhuyin Keyboard Input/IME): "c/6vu;4vu/6vul " (c/6vu;4vu/6vul)
- (ASCII) Hanyu Pinyin: "hengxiangxingxiao" "Heng2Xiang4Xing2Xiao1" "Heng2 Xiang4 Xing2 Xiao1" (HXXX)
- (Latin) Hànyǔ Pīnyīn: HéngXiàngXíngXiāo [ Héng Xiàng Xíng Xiāo ]
- (英文翻譯) English Translation: "lateral marketing"
- (西語翻譯) Traducción Español: "marketing lateral"
- (日文翻譯) 日本語翻訳: "ラテラルマーケティング"